LOAN OFFICER MARKETING STRATEGY

January 2026: CASH OUT refi

Core campaign messaging

New Year, More Control

Financial stress doesn’t have to follow you into the new year. A cash-out refinance may help you replace overwhelming, high-interest debt with something manageable — giving you space to breathe, think clearly, and take back control of your financial well-being.

The Debt Comparison Advantage

Most credit cards charge 20–30% interest — while mortgage rates are often dramatically lower. A cash-out refinance can replace expensive debt with a more predictable, potentially far more affordable mortgage-backed rate. When you see the numbers side-by-side, the savings speak for themselves.

TALKING POINTS

Loan Officer → Borrower

A new year is the perfect time to regain control of your finances.”

“A cash-out refi can replace multiple high-interest debts with one stable, lower-rate payment.”

“This is about reducing stress and improving your day-to-day financial peace.”

“Let’s explore whether you can step into 2026 with more clarity and less weight on your shoulders.”

Loan Officer → realtor partner

“This message resonates with clients feeling the pressure of consumer debt.”

“Use this angle with homeowners who aren’t looking to move but want relief in their monthly finances.”

“Financial control today = better buying power when they’re ready to purchase.”

“This keeps clients warm and engaged until the next buying opportunity.”

pre-approved Marketing materials

Marketing materials will be available as social media posts, surefire emails and flyers, social reels, and a lead capture page. Reach out to marketing to request custom materials with a similar message.